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Brand Campaign

FFWD Wheels × Ceramic Speed — RAW 55 Campaign

FFWD commissioned Breakaway Studios to produce the hero imagery and video content for the launch of their RAW 55 wheelset, developed in partnership with Ceramic Speed. The brief centred on duality. The stillness cycling creates inside you against the speed it demands from you. Calm and fast. Unhurried and explosive. The campaign leans into that tension. Clean lines, controlled light, and deliberate composition set against a wheel built for pure velocity. Every frame is designed to hold the silence before the effort, then let it go.

FFWD Wheels × Ceramic Speed — RAW 55 Campaign
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FFWD Wheels × Ceramic Speed — RAW 55 Campaign | Portfolio | Breakaway Studios