Brand Campaign
Hunt Wheels Aerodynamicist
At 3,500 metres on Pico Veleta, the air thins and the mountain stops caring about your numbers. Breakaway Studios followed Hunt Wheels to one of Europe's highest paved roads to put their aerodynamicist climbing wheels to the test where it genuinely counts, where lightweight construction and aerodynamic precision aren't selling points, they're the reason you reach the bottom still moving. We shot the silence, the gradient, and the speed. The Sierra Nevada did the rest.











